Beyond DC: Why African Nations Should Tap Into U.S. States and Cities for Economic Wins
Dr Scott Firsing speaking during a recent webinar on expanding US-Africa business and trade relations.
African countries and businesses that are not too familiar with the United States (U.S.) often think about, and have long engaged with, America through our federal government in Washington, DC. Yes, one can focus on national-level diplomacy and some of our better trade initiatives like Prosper Africa. However, it’s important for African nations to sometimes modify their approach by forging direct relationships with U.S. states and cities. This multi-prong strategy can unlock unique economic opportunities, foster tailored partnerships, and enhance resilience in an increasingly complex global landscape.
First, the U.S. operates as a federal system where states wield significant autonomy. Governors and state legislatures control key areas like taxation, infrastructure, and economic incentives, often tailoring policies to local strengths. For example, think tech in California, manufacturing in Michigan, or agriculture in states like Iowa. African countries, many rich in resources like minerals, coffee, or textiles, can benefit by aligning their exports with state-specific demands. For instance, my home state of Texas is a hub for energy and petrochemicals, which means it’s a prime partner for Nigeria’s or Angola’s oil industry, bypassing the slower, broader negotiations with DC. Similarly, coffee-producing nations like Ethiopia could target specialty markets in cities like Seattle, known for its coffee culture, securing deals that might get often get lost in federal red tape.
Second, cities and states often move faster than the federal government. Washington’s priorities shift with elections and geopolitical whims, while local leaders focus on immediate, pragmatic needs. Take port cities like Miami or Los Angeles: they’re gateways for trade and have mayors eager to boost commerce. An African nation negotiating directly with, say, the Port of Savannah could expedite agricultural exports to Georgia’s markets. Speed matters in business, and local U.S. partners can deliver it.
Third, diversification reduces risk. Relying solely on D.C. ties African countries to the volatility of U.S. national politics—trade wars, sanctions, or aid cuts can disrupt years of progress overnight. Building ties with states and cities creates a safety net. If federal relations sour, a cobalt-rich nation like the Democratic Republic of Congo (DRC) could still supply battery manufacturers in Nevada or Michigan, where electric vehicle industries thrive. This multi-level engagement mirrors how African nations already navigate Europe, dealing with both the EU and individual countries like Germany or France.
Moreover, states and cities offer cultural and diaspora bridges. African immigrant communities in places like Minneapolis or Houston can act as connectors, easing trade and investment. Minnesota, home to a large Somali population, could be a natural partner for East African nations, with locals advocating for mutual interests. These grassroots links often outlast federal policy shifts, grounding partnerships in people, not just politics.
Finally, competition demands it. China, India, and others already court U.S. states and cities directly—think Indian tech hubs in the Research Triangle in North Carolina. African countries risk falling behind if they don’t adapt. By engaging America’s diverse economic engines, they can pitch their strengths—whether Kenyan tech innovation or Ghanaian cocoa—where they’ll resonate most.
To summarize, African nations should see the U.S. as more than just Washington DC. States and cities offer agility, specificity, and stability that complement federal ties. Embracing this approach isn’t just smart—it should be an essential part of your business development playbook.